The amount of energy that vegetation reflects is related to the internal structure of the plant, and the amount of moisture in the plant. A surface like astro-turf, which is coloured green, will appear dark in the near infrared, because it doesn't have the internal structure of living vegetation. Another feature to notice is that clear water reflects visible light only, so it will appear dark in infrared images.
Since the human eye can only perceive radiation within a limited interval of the electromagnetic spectrum, instruments for remote sensing outside the visible wavelengths actually represent an extension of our visual field. They give us access to additional information about the physical reality surrounding us.